The role of strategic marketing in enhancing sustainable competitiveness in the marketing place:
Odhiambo, Alex Otieno
The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: a case of selected branches of national bank, Nairobi, Kenya Alex Otieno Adhiambo - Nairobi Daystar University 2017 - xi, 95 p.
Includes bibliographical references
Market competitiveness--Banks--Kenya
Competition --strategic markets---Banks--Kenya
The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: a case of selected branches of national bank, Nairobi, Kenya Alex Otieno Adhiambo - Nairobi Daystar University 2017 - xi, 95 p.
Includes bibliographical references
Market competitiveness--Banks--Kenya
Competition --strategic markets---Banks--Kenya