The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: (Record no. 189250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180227163659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180227b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Transcribing agency | DUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Odhiambo, Alex Otieno |
| 9 (RLIN) | 738 |
| 245 ## - TITLE STATEMENT | |
| Title | The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: |
| Remainder of title | a case of selected branches of national bank, Nairobi, Kenya |
| Statement of responsibility, etc. | Alex Otieno Adhiambo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 95 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market competitiveness--Banks |
| Geographic subdivision | Kenya |
| 9 (RLIN) | 802 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition --strategic markets---Banks |
| Geographic subdivision | Kenya |
| 9 (RLIN) | 803 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | HG2714 |
| Item part | .K4O34 |
| Call number prefix | THES |
| Call number suffix | 2017 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 02/27/2018 | Daystar University | 2500.00 | THES HG2714.K4O34 2017 | BK0105219 | 02/27/2018 | 02/27/2018 | Theses |