Marketing Management and Strategy /
Doyle, Peter.
Marketing Management and Strategy / by. Peter Doyle. - 3rd ed. - Harlow,England : Prentice Hall, c2002. - xviii, 446 p. : ill.
Marketing Management and Strategy.
Includes bibliographical references and index.
0273651501
HF5415 / .D753
Marketing Management and Strategy / by. Peter Doyle. - 3rd ed. - Harlow,England : Prentice Hall, c2002. - xviii, 446 p. : ill.
Marketing Management and Strategy.
Includes bibliographical references and index.
0273651501
HF5415 / .D753