Marketing communications :
Pelsmacker, Patrick De.
Marketing communications : a European perspective / by Patrick De Pelsmacker. - 2nd ed. - Harlow, England : Prentice Hall, c2004. - xv, 578 p. : ill.
Includes bibliographical references and index.
0237685007
HF5415.123 / .P45
Marketing communications : a European perspective / by Patrick De Pelsmacker. - 2nd ed. - Harlow, England : Prentice Hall, c2004. - xv, 578 p. : ill.
Includes bibliographical references and index.
0237685007
HF5415.123 / .P45