Marketing communications : (Record no. 19831)

MARC details
000 -LEADER
fixed length control field 01187cam a22002892 4500
001 - CONTROL NUMBER
control field 0000032970
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191016020006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060821s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0237685007
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Esokpor
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .P45
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick De.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc. by Patrick De Pelsmacker.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 578 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri Van den.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060821
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 8
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 2 HF5415.123.P45 BK027467 02/20/2019 02/04/2019 c.1 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 4 HF5415.123.P45 BK032933 02/14/2019 01/28/2019 c.3 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 4 HF5415.123.P45 BK043703 12/07/2023 10/04/2023 c.2 09/28/2017 General Collection item