An assessment of the role of brand management strategies in customer retention in the media industry in Kenya:
Mathenge, Susan Nyakiere
An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited / Susan Nyakiere Mathenge / - Nairobi Daystar University 2012 - xi, 102 p. ill.
Includes bibliographical references
Branding (Marketing)
Brand name products--Management
Broadcasting--Management
An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited / Susan Nyakiere Mathenge / - Nairobi Daystar University 2012 - xi, 102 p. ill.
Includes bibliographical references
Branding (Marketing)
Brand name products--Management
Broadcasting--Management