An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: (Record no. 200179)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190430161704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190430b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
Modifying agency jkimani
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathenge, Susan Nyakiere
9 (RLIN) 6316
245 ## - TITLE STATEMENT
Title An assessment of the role of brand management strategies in customer retention in the media industry in Kenya:
Remainder of title a case study of Nation Media Group Limited /
Statement of responsibility, etc. Susan Nyakiere Mathenge /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Daystar University
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xi, 102 p.
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 3561
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products--Management
9 (RLIN) 6317
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Broadcasting--Management
9 (RLIN) 6318
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HE8689.4
Item part .M38
Call number prefix THES
Call number suffix 2012

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