Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision:
Mwiti, Patricia K.
Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: a case of Daystar University postgraduate students / Patricia K. Mwiti - Nairobi Daystar University 2019 - xi, 92 p.
Includes bibliographical references
Advertising -- Psychological aspects
Persuasion (Psychology)
Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: a case of Daystar University postgraduate students / Patricia K. Mwiti - Nairobi Daystar University 2019 - xi, 92 p.
Includes bibliographical references
Advertising -- Psychological aspects
Persuasion (Psychology)