Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: (Record no. 200317)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191002091340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191002b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Transcribing agency | DUL |
| Modifying agency | jkimani |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mwiti, Patricia K. |
| 9 (RLIN) | 8181 |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of visual persuasion advertising techniques on motor vehicle consumer purchase decision: |
| Remainder of title | a case of Daystar University postgraduate students / |
| Statement of responsibility, etc. | Patricia K. Mwiti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 92 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising -- Psychological aspects |
| 9 (RLIN) | 8182 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| 9 (RLIN) | 8183 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | HF5822 |
| Item part | .M85 |
| Call number prefix | THES |
| Call number suffix | 2019 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 10/02/2019 | Daystar University | 2500.00 | THES HF5822.M85 2019 | BK0107838 | 10/02/2019 | 10/02/2019 | Theses |