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Effects of digital marketing strategies on market penetration of general insurance in Kenya: a case of ICEA Lion General Insurance Company /

Maingi, Edwin Ndegwa

Effects of digital marketing strategies on market penetration of general insurance in Kenya: a case of ICEA Lion General Insurance Company / Edwin Ndegwa Maingi - Nairobi Daystar University 2019 - xii, 104 p.

Includes bibliographical references

Subjects--Topical Terms:
Information technology -- Management
Business enterprises -- Computer programs
Organizational effectiveness

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