Effects of digital marketing strategies on market penetration of general insurance in Kenya: (Record no. 200320)

MARC details
000 -LEADER
fixed length control field 00787nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231205161105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191002b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
Modifying agency jkimani
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Maingi, Edwin Ndegwa
9 (RLIN) 8226
245 ## - TITLE STATEMENT
Title Effects of digital marketing strategies on market penetration of general insurance in Kenya:
Remainder of title a case of ICEA Lion General Insurance Company /
Statement of responsibility, etc. Edwin Ndegwa Maingi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Daystar University
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xii, 104 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology -- Management
9 (RLIN) 940
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises -- Computer programs
9 (RLIN) 8227
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational effectiveness
9 (RLIN) 2894
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Collection item
Classification part HD30.2
Item part .K4M35
Call number prefix THES
Call number suffix 2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Africana/Special Collection Nairobi Campus Nairobi Campus Africana & Special Collection 10/02/2019 Daystar University 2500.00   THES HD30.2.K4M35 2019 BK0107847 10/02/2019 10/02/2019 General Collection item