The role of internal branding in improving customer service delivery :
Mbau, Miriam Wanjiku
The role of internal branding in improving customer service delivery : a case study of Kenya Power / Miriam Wanjiku Mbau - Nairobi : Daystar University, 2020. - xii, 119 p ill
A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication
Branding (Marketing)
Consumer preferences
Customer relations
HD69.M33 2020
The role of internal branding in improving customer service delivery : a case study of Kenya Power / Miriam Wanjiku Mbau - Nairobi : Daystar University, 2020. - xii, 119 p ill
A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication
Branding (Marketing)
Consumer preferences
Customer relations
HD69.M33 2020