Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes
Kiura, Jedidah Karimi
Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK) by Jedidah Karimi Kiura - Nairobi Daystar University 2020 - xi,143 p ill
A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication
Corporate image
Corporation--Public relations
Advertising
HD59.2 / .K58 2020
Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK) by Jedidah Karimi Kiura - Nairobi Daystar University 2020 - xi,143 p ill
A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication
Corporate image
Corporation--Public relations
Advertising
HD59.2 / .K58 2020