Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes (Record no. 203422)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208164929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211207b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
Modifying agency Mnakali
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .K58 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kiura, Jedidah Karimi
9 (RLIN) 9699
245 ## - TITLE STATEMENT
Title Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes
Remainder of title a case of Barclays bank of Kenya (BBK)
Statement of responsibility, etc. by Jedidah Karimi Kiura
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Daystar University
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xi,143 p
Other physical details ill
500 ## - GENERAL NOTE
General note A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image
9 (RLIN) 1334
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporation
General subdivision Public relations
9 (RLIN) 9759
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 9760
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HD59.2
Item part .K58
Call number prefix THES
Call number suffix 2020
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Africana/Special Collection Nairobi Campus Nairobi Campus Africana & Special Collection 12/07/2021 Daystar University 2500.00   HD59.2.K58 2020 BK108760 12/07/2021 12/07/2021 Theses