Influence of social media marketing strategies on customer satisfaction in the telecommunications industry
Githui, Dorothy Muthoni
Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya by Dorothy Muthoni Githui - Nairobi Daystar University 2019 - xi, 90 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
Internet marketing
Social media
HF5415.1265.G58 2019
Influence of social media marketing strategies on customer satisfaction in the telecommunications industry a case of Safaricom PLC, Kenya by Dorothy Muthoni Githui - Nairobi Daystar University 2019 - xi, 90 p ill
A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
Internet marketing
Social media
HF5415.1265.G58 2019