Influence of social media marketing strategies on customer satisfaction in the telecommunications industry (Record no. 203494)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211216100030.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211216b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
Modifying agency EOtanga
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265.G58 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Githui, Dorothy Muthoni
9 (RLIN) 9927
245 ## - TITLE STATEMENT
Title Influence of social media marketing strategies on customer satisfaction in the telecommunications industry
Remainder of title a case of Safaricom PLC, Kenya
Statement of responsibility, etc. by Dorothy Muthoni Githui
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Daystar University
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xi, 90 p
Other physical details ill
500 ## - GENERAL NOTE
General note A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
9 (RLIN) 259
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
9 (RLIN) 932
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HF5415.1265
Item part .G58
Call number prefix THES
Call number suffix 2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Africana/Special Collection Nairobi Campus Nairobi Campus Africana & Special Collection 12/16/2021 Daystar University 2500.00   HF5415.1265.G58 2019 BK108473 12/16/2021 12/16/2021 Theses