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Advertising media :

McGann, Anthony F.

Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell. - Homewood, Ill. : R.D. Irwin, 1981. - xiv, 375 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0256025487

LCCN: 80084716 //r88

Subjects--Topical Terms:
Advertising media planning.

LC Class. No.: HF5821 HF5821 / .M32 / .M32

Dewey Class. No.: 659.1/11

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