Advertising media : (Record no. 23321)

MARC details
000 -LEADER
fixed length control field 00923cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000036941
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 810715s1981 ilua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 80084716 //r88
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256025487
035 ## - SYSTEM CONTROL NUMBER
System control number 80084716 //r88
040 ## - CATALOGING SOURCE
Modifying agency LKithuka
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .M32
Classification number HF5821
Item number .M32
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/11
Edition number 19
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McGann, Anthony F.
245 10 - TITLE STATEMENT
Title Advertising media :
Remainder of title a managerial approach /
Statement of responsibility, etc. Anthony F. McGann, J. Thomas Russell.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R.D. Irwin,
Date of publication, distribution, etc. 1981.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 375 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Russell, Thomas,
Dates associated with a name 1941-.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061009
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HF5821.M32 BK033205 09/28/2017 c. 09/28/2017 General Collection item