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Advertising:

Kirkpatrick, C. A.

Advertising: mass communication in marketing / C. A. Kirkpatrick. - 2nd ed. - Boston : Houghton Mifflin, c1959. - 514 p. : illus. (part col.), facsims. (part col.),

Previous editions by C. A. Kirkpatrick.

Includes bibliographical references.

LCCN: 75017249

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .K5

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