Advertising: (Record no. 23322)

MARC details
000 -LEADER
fixed length control field 00914cam a2200253 4500
001 - CONTROL NUMBER
control field 0000036942
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190725112228.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 701016s1970 mauabh b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 75017249
040 ## - CATALOGING SOURCE
Modifying agency LKkithuka
Transcribing agency DUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .K5
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kirkpatrick, C. A.
9 (RLIN) 7281
245 00 - TITLE STATEMENT
Title Advertising:
Remainder of title mass communication in marketing /
Statement of responsibility, etc. C. A. Kirkpatrick.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. c1959.
300 ## - PHYSICAL DESCRIPTION
Extent 514 p. :
Other physical details illus. (part col.), facsims. (part col.),
500 ## - GENERAL NOTE
General note Previous editions by C. A. Kirkpatrick.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 7282
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Kirkpatrick, Charles Atkinson,
Relator term joint author.
9 (RLIN) 7283
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061009
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5821.K5 BK033204 09/28/2017 c. 09/28/2017 General Collection item