The fundamentals of advertising /

Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, c1999. - xi, 384 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

0750615621 : Ksh. 2,989

99037884


Advertising.

HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 / .W56 1999 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56

659.1