The fundamentals of advertising /
Wilmshurst, John.
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, c1999. - xi, 384 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0750615621 : Ksh. 2,989
99037884
Advertising.
HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 / .W56 1999 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56
659.1
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, c1999. - xi, 384 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0750615621 : Ksh. 2,989
99037884
Advertising.
HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 HF5821 / .W56 1999 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56 / .W56
659.1