The fundamentals of advertising / (Record no. 27473)

MARC details
000 -LEADER
fixed length control field 02205cam a22003974a 4500
001 - CONTROL NUMBER
control field 0000041812
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190705020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990624s1999 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99037884
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750615621 :
Terms of availability Ksh. 2,989
035 ## - SYSTEM CONTROL NUMBER
System control number 1686819
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency EKioko
042 ## - AUTHENTICATION CODE
Authentication code c=Program for Cooperative Cataloging
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .W56 1999
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
Classification number HF5821
Item number .W56
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
245 14 - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc. John Wilmshurst and Adrian Mackay.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 384 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mackay, Adrian.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 080130
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Cost, normal purchase price Total Renewals Date last checked out Copy number
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5821.W56 BK066777 09/28/2017 09/28/2017 General Collection item        
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 1 HF5821.W56 BK062326 08/05/2019 09/28/2017 General Collection item   2 07/04/2019 c.3
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5821.W56 BK062323 09/28/2017 09/28/2017 General Collection item       c.2
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5821.W56 BK062328 09/28/2017 09/28/2017 General Collection item       c.1
Weeded         Nairobi Campus Nairobi Campus Store 09/28/2017   HF5821.W56 BK97277 09/28/2017 09/28/2017 General Collection item 0.00      
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 4 HF5821.W56 BK062307 12/19/2018 09/28/2017 General Collection item     08/27/2018 c.5
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HF5821.W56 BK062316 09/28/2017 09/28/2017 General Collection item       c.4
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 1 HF5821.W56 BK066765 02/22/2023 09/28/2017 General Collection item     02/07/2023