Introduction to mass communication :

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - African Edition. - New York : McGraw-Hill Higher Education, 2013. - xxiii, 474 p : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references (p. R-1-R-14) and index.

0077403894 (pbk. : alk. paper) 9780077403898 (pbk. : alk. paper)

2011040638


Mass media and culture.
Mass media.
Media literacy.

P90 / .B284

302.23