An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention :
Waiguru, Betty Wachera.
An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya / by Betty Wachera Waiguru. - Nairobi : Daystar University, 2015. - ix, 103 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references.
Banks and banking--Customer services.
Strategic planning.
HG1616 / .K4W35
An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya / by Betty Wachera Waiguru. - Nairobi : Daystar University, 2015. - ix, 103 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references.
Banks and banking--Customer services.
Strategic planning.
HG1616 / .K4W35