An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : (Record no. 37587)

MARC details
000 -LEADER
fixed length control field 01112nam a2200229 4500
001 - CONTROL NUMBER
control field 0000060209
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161205s xx 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Gkiarie
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HG1616
Item number .K4W35
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Waiguru, Betty Wachera.
245 ## - TITLE STATEMENT
Title An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention :
Remainder of title a case of Ecobank, Kenya /
Statement of responsibility, etc. by Betty Wachera Waiguru.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar University,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 103 p :
Other physical details ill ;
Dimensions cm.
500 ## - GENERAL NOTE
General note A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banks and banking
General subdivision Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 161205
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nairobi Campus Nairobi Campus Africana & Special Collection 09/28/2017   THES HG1616.K4W35 2015 BK0101672 09/28/2017 09/28/2017 Theses