Effective marketing :
Zikmund, William G.
Effective marketing : creating and keeping customers / William G. Zikmund. - Minneapolis : West Publishing, c1995. - 604 p.
0314042377
Consumer behavior.
Export marketing.
Marketing.
HF5415 / .Z53
Effective marketing : creating and keeping customers / William G. Zikmund. - Minneapolis : West Publishing, c1995. - 604 p.
0314042377
Consumer behavior.
Export marketing.
Marketing.
HF5415 / .Z53