Effective marketing : (Record no. 40700)

MARC details
000 -LEADER
fixed length control field 00836cam a22002772a 4500
001 - CONTROL NUMBER
control field 0000006219
003 - CONTROL NUMBER IDENTIFIER
control field DAYSTAR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030703s1995 xx 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314042377
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
040 ## - CATALOGING SOURCE
Modifying agency Nmicheni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Z53
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Effective marketing :
Remainder of title creating and keeping customers /
Statement of responsibility, etc. William G. Zikmund.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Minneapolis :
Name of publisher, distributor, etc. West Publishing,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent 604 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name D'Amico, Michael.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060412
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017   OS HF5415.Z53 BK022097 09/28/2017 09/28/2017 General Collection item