Essentials of marketing research /
Hawkins, Del I.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. - 6th ed. - New York : Macmillan, c1993. - xiii, 558 p. : ill.
Includes index.
002351831
Marketing research.
Marketing research--case studies.
HF5415.2 / .H34
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. - 6th ed. - New York : Macmillan, c1993. - xiii, 558 p. : ill.
Includes index.
002351831
Marketing research.
Marketing research--case studies.
HF5415.2 / .H34