Strategic advertising management /

Percy, Larry.

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. - 2nd ed. - Oxford ; New York : Oxford University Press, 2005. - xviii, 421 p., 12 p. of plates : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

0199274894

2001273433

GBA1-Y4263


Advertising--Management.
Communication in marketing.
Sales promotion.
Strategic planning.

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