Strategic advertising management / (Record no. 40853)

MARC details
000 -LEADER
fixed length control field 03050cam a2200481 a 4500
001 - CONTROL NUMBER
control field 0000035672
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171022020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010831s2001 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001273433
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-Y4263
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199274894
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm46651888
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency EKioko
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .P475 2005
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
Classification number HF5438.5
Item number .P475
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy, John R. Rossiter, Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 421 p., 12 p. of plates :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060925
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 2
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out Source of classification or shelving scheme
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK030185 09/28/2017 c.1 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 1 HF5438.5.P475 2005 BK030186 10/24/2017 c.2 09/28/2017 General Collection item 10/21/2017  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK030187 09/28/2017 c.3 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK065355 10/16/2019   09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK065364 09/28/2017   09/28/2017 General Collection item   Library of Congress Classification
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK065627 09/28/2017   09/28/2017 General Collection item    
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5438.5.P475 2005 BK030188 09/28/2017 c.4 09/28/2017 General Collection item    
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5438.5.P475 2005 BK030189 09/28/2017 c.5 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HF5438.5.P475 2005 BK030190 09/28/2017 c.6 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 1 HF5438.5.P475 2005 BK065632 11/27/2017   09/28/2017 General Collection item 10/16/2017  
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5438.5.P475 2005 BK065623 09/28/2017   09/28/2017 General Collection item