Marketing in an age of change :
Udell, Jon G.
Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. - New York : Wiley, c1981. - xix, 588 p. : ill. ; 24 cm. & + 84 transparencies. - Wiley series in marketing .
Includes bibliographies and index.
0471081698
80019923 //r875
Marketing--Management.
Marketing.
HF5415 HF5415 / .U3 / .U3
658.8
Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. - New York : Wiley, c1981. - xix, 588 p. : ill. ; 24 cm. & + 84 transparencies. - Wiley series in marketing .
Includes bibliographies and index.
0471081698
80019923 //r875
Marketing--Management.
Marketing.
HF5415 HF5415 / .U3 / .U3
658.8