Marketing in an age of change : (Record no. 40860)

MARC details
000 -LEADER
fixed length control field 01018cam a2200301 i 4500
001 - CONTROL NUMBER
control field 0000036733
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 800721s1981 nyua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 80019923 //r875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471081698
035 ## - SYSTEM CONTROL NUMBER
System control number 80019923 //r875
040 ## - CATALOGING SOURCE
Modifying agency LKithuka
050 10 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .U3
Classification number HF5415
Item number .U3
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Udell, Jon G.
245 10 - TITLE STATEMENT
Title Marketing in an age of change :
Remainder of title an introduction /
Statement of responsibility, etc. Jon G. Udell, Gene R. Laczniak.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c1981.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 588 p. :
Other physical details ill. ;
Dimensions 24 cm. & +
Accompanying material 84 transparencies.
490 0# - SERIES STATEMENT
Series statement Wiley series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Laczniak, Eugene R.,
Relator term joint author.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061005
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5415.U3 BK032815 09/28/2017 c. 09/28/2017 General Collection item