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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, George S. Day. - 3rd ed. - New York : Wiley, c1986. - xvi, 677 p. : ill. ; 25 cm. - Wiley series in marketing .

Includes bibliographical references and index.

ISBN: 0471838756

LCCN: 85032301

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 HF5415.2 / .A14 1986 / .A14

Dewey Class. No.: 658.8/3

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