Marketing research / (Record no. 40865)

MARC details
000 -LEADER
fixed length control field 00958cam a2200301 a 4500
001 - CONTROL NUMBER
control field 0000036739
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860102s1986 nyua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 85032301
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471838756
035 ## - SYSTEM CONTROL NUMBER
System control number 85032301
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Gmuthoni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .A14 1986
Classification number HF5415.2
Item number .A14
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 19
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c1986.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 677 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Wiley series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061005
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5415.2.A14 BK032935 09/28/2017 09/28/2017 General Collection item