Contemporary marketing and consumer behavior :
Sherry, John F.
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry. - London : Sage, 1995. - 482 p.
Communication in marketing.
Consumer behavior.
Marketing--Social aspects.
HF5415.122 / .C66
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry. - London : Sage, 1995. - 482 p.
Communication in marketing.
Consumer behavior.
Marketing--Social aspects.
HF5415.122 / .C66