Contemporary marketing and consumer behavior : (Record no. 40906)

MARC details
000 -LEADER
fixed length control field 00788cam a22002412a 4500
001 - CONTROL NUMBER
control field 0000039947
003 - CONTROL NUMBER IDENTIFIER
control field DAYSTAR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070115s1995 xx 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.122
Item number .C66
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sherry, John F.
245 10 - TITLE STATEMENT
Title Contemporary marketing and consumer behavior :
Remainder of title an anthropological sourcebook /
Statement of responsibility, etc. John F. Sherry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 482 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Social aspects.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070115
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HF5415.122.C66 BK039371 09/28/2017 c.2 09/28/2017 General Collection item