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Services marketing :

Lovelock, Christopher.

Services marketing : People, technology, strategy / by Christopher Lovelock. - 6th ed. - New Jersey : Pearson, c2007. - 648 p.

Includes index.

ISBN: 0131268465

Subjects--Topical Terms:
Professions--Marketing.

LC Class. No.: HF5412.122 / .L68

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