Why it sells :
Danesi, Marcel.
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi. - Lanham : Rowman & Littlefield Publishers, c2008. - viii, 211 p : ill.
Includes bibliographical references and index.
0742555440 :
Advertising.
Consumer behavior.
Marketing.
HF5823 / .D255
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi. - Lanham : Rowman & Littlefield Publishers, c2008. - viii, 211 p : ill.
Includes bibliographical references and index.
0742555440 :
Advertising.
Consumer behavior.
Marketing.
HF5823 / .D255