Why it sells : (Record no. 40971)

MARC details
000 -LEADER
fixed length control field 01795cam a22003372 4500
001 - CONTROL NUMBER
control field 0000045364
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210821020144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110113s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0742555440 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Zmuyera
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .D255
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Danesi, Marcel.
245 10 - TITLE STATEMENT
Title Why it sells :
Remainder of title decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
Statement of responsibility, etc. Marcel Danesi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lanham :
Name of publisher, distributor, etc. Rowman & Littlefield Publishers,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 211 p :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110113
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 6
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out Source of classification or shelving scheme
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5823.D255 2008 BK103357 09/28/2017 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5823.D255 2008 BK103376 09/28/2017 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5823.D255 2008 BK103377 09/28/2017 09/28/2017 General Collection item   Library of Congress Classification
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5823.D255 2008 BK103358 09/28/2017 09/28/2017 General Collection item   Library of Congress Classification
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 2 HF5823.D255 2008 BK103374 02/07/2018 09/28/2017 General Collection item 01/10/2018  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 4 HF5823.D255 2008 BK103375 08/27/2021 09/28/2017 General Collection item 08/20/2021