Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy. - Boston : McGraw-Hill, 2009. - xxv, 757 p : ill.
Includes bibliographical references and index.
9780073381053 :
Marketing--Management.
HF5415.13 / .M369
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy. - Boston : McGraw-Hill, 2009. - xxv, 757 p : ill.
Includes bibliographical references and index.
9780073381053 :
Marketing--Management.
HF5415.13 / .M369