Total customer value management :
Mahajan, Gautam, 1946-.
Total customer value management : transforming business thinking / Gautam Mahajan. - New Delhi Thousand Oaks : Response Books, 2010. - xx, 326 p : ill ; cm.
Includes index.
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
9788132103127 (pbk.)
2010037278
Customer relations.
Relationship marketing.
Total quality management.
HF5415.55 / .M32
658.8/12
Total customer value management : transforming business thinking / Gautam Mahajan. - New Delhi Thousand Oaks : Response Books, 2010. - xx, 326 p : ill ; cm.
Includes index.
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
9788132103127 (pbk.)
2010037278
Customer relations.
Relationship marketing.
Total quality management.
HF5415.55 / .M32
658.8/12