Total customer value management : (Record no. 41021)

MARC details
000 -LEADER
fixed length control field 02302cam a22003618a 4500
001 - CONTROL NUMBER
control field 0000058938
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100830s2010 ii 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010037278
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132103127 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EOtanga
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .M32
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mahajan, Gautam,
Dates associated with a name 1946-.
245 10 - TITLE STATEMENT
Title Total customer value management :
Remainder of title transforming business thinking /
Statement of responsibility, etc. Gautam Mahajan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
-- Thousand Oaks :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2010.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1009
300 ## - PHYSICAL DESCRIPTION
Extent xx, 326 p :
Other physical details ill ;
Dimensions cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Total quality management.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 150618
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99232 09/28/2017 09/28/2017 General Collection item
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99233 09/28/2017 09/28/2017 General Collection item
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99234 09/28/2017 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99235 09/28/2017 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99236 09/28/2017 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF5415.55.M32 2010 BK99237 09/28/2017 09/28/2017 General Collection item