Marketing today's academic library :
Mathews, Brian
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p : ill ; 23 cm.
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
0838909841 (alk. paper) 9780838909843 (alk. paper)
2008047408
GBA940489 bnb
015117993 Uk
Academic libraries--Marketing.
Academic libraries--Public relations.
Advertising--Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
Z716.3 / .M34
021.7
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p : ill ; 23 cm.
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
0838909841 (alk. paper) 9780838909843 (alk. paper)
2008047408
GBA940489 bnb
015117993 Uk
Academic libraries--Marketing.
Academic libraries--Public relations.
Advertising--Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
Z716.3 / .M34
021.7