Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By: Material type: TextTextPublication details: Chicago : American Library Association, 2009.Description: xv, 171 p : ill ; 23 cmISBN:
  • 0838909841 (alk. paper)
  • 9780838909843 (alk. paper)
Subject(s): DDC classification:
  • 021.7 22
LOC classification:
  • Z716.3 .M34
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves Z716.3.M34 2009 (Browse shelf(Opens below)) Available BK99561
General Collection item General Collection item Nairobi Campus Store Z716.3.M34 2009 (Browse shelf(Opens below)) Weeded BK99562

Includes bibliographical references and index.

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

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