Marketing research :
Iacobucci, Dawn.
Marketing research : Methodological foundation / Dawn Iacobucci, Gilbert A. Churchill. - 11th ed. - Nashville, TN : Earlie Lite Books, Inc, 2015. - 554 p : ill ; cm.
9781507775547
Marketing research.
HF5415.2 / .I23
Marketing research : Methodological foundation / Dawn Iacobucci, Gilbert A. Churchill. - 11th ed. - Nashville, TN : Earlie Lite Books, Inc, 2015. - 554 p : ill ; cm.
9781507775547
Marketing research.
HF5415.2 / .I23