Marketing research : (Record no. 41024)

MARC details
000 -LEADER
fixed length control field 01309nam a2200277 4500
001 - CONTROL NUMBER
control field 0000059357
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190804020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151211s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781507775547
040 ## - CATALOGING SOURCE
Modifying agency EOtanga
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .I23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn.
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title Methodological foundation /
Statement of responsibility, etc. Dawn Iacobucci, Gilbert A. Churchill.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nashville, TN :
Name of publisher, distributor, etc. Earlie Lite Books, Inc,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 554 p :
Other physical details ill ;
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 151211
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out
        Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.2.I23 2015 BK0100078 09/28/2017 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.2.I23 2015 BK0100079 09/28/2017 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00 1 OS HF5415.2.I23 2015 BK0100080 07/17/2019 09/28/2017 General Collection item 1 07/12/2019
        Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00 2 OS HF5415.2.I23 2015 BK0100081 08/06/2019 09/28/2017 General Collection item 1 08/03/2019