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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. - 8th ed. - Boston : Pearson, 2014. - xxii, 457 pages ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9780273768685

LCCN: 2012046786

Subjects--Topical Terms:
Export marketing--Management--Case studies.
Export marketing--Management.

LC Class. No.: HF1416 / .K44

Dewey Class. No.: 658.8/4

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