Global marketing management / (Record no. 41027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01601cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000059469 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221004020006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121207s2014 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012046786 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273768685 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | EOtanga |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 1# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K44 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc. | Warren J. Keegan, with Elyse Arnow Brill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 457 pages ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brill, Elyse Arnow. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160406 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Collection item |
| Koha issues (borrowed), all copies | 4 |
| 989 ## - | |
| -- | 1488783258 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | 0.00 | HF1416.K44 2014 | BK0100470 | 09/28/2017 | 09/28/2017 | General Collection item | |||||||
| Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | 0.00 | HF1416.K44 2014 | BK0100469 | 01/09/2018 | 09/28/2017 | General Collection item | 01/01/2017 | ||||||
| Nairobi Campus | Nairobi Campus | Open Shelves | 09/28/2017 | 0.00 | 1 | HF1416.K44 2014 | BK0100471 | 12/16/2022 | 09/28/2017 | General Collection item | 10/03/2022 | |||||
| Nairobi Campus | Nairobi Campus | Open Shelves | 09/28/2017 | 0.00 | 3 | HF1416.K44 2014 | BK0100472 | 05/23/2022 | 09/28/2017 | General Collection item | 01/28/2020 | 1 |