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Advertising media planning :

Kelley, Larry D.

Advertising media planning : a brand management approach / Larry D. Kelly. - 4th ed. - New York : Routledge, 2015. - viii, 351 p ; cm.

ISBN: 9780765640901

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

LC Class. No.: HF5826.5 / .K45

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