Advertising media planning : (Record no. 41046)

MARC details
000 -LEADER
fixed length control field 01383nam a2200301 4500
001 - CONTROL NUMBER
control field 0000060134
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210922020009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161014s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765640901
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency JKimani
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K45
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.
245 ## - TITLE STATEMENT
Title Advertising media planning :
Remainder of title a brand management approach /
Statement of responsibility, etc. Larry D. Kelly.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 351 p ;
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W., Sheehan, Kim Bartel.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 161014
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 12
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 3 HF5826.5.K45 2015 BK0100924 02/11/2019 03/13/2018 09/28/2017 General Collection item  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 4 HF5826.5.K45 2015 BK0100925 05/02/2019 04/16/2019 09/28/2017 General Collection item 2
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 3 HF5826.5.K45 2015 BK0100926 05/10/2019 01/14/2019 09/28/2017 General Collection item 1
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 2 HF5826.5.K45 2015 BK0100927 12/09/2021 09/21/2021 09/28/2017 General Collection item